PENGU, the token associated with the Pudgy Penguins NFT collection, saw a double-digit surge on September 18, 2025. The price of PENGU jumped as much as 12% in just 24 hours, following the Pudgy Penguins team’s feature in the Q2 earnings report of Bullish, a publicly traded digital asset exchange. This appearance, coupled with an impressive rebound in Pudgy Penguins NFT sales, contributed to a renewed interest in the token and the ecosystem as a whole.
The token reached a price of $0.0377, a rise from previous levels. PENGU’s surge has caught the attention of market predictors, who believe the token may rise an additional 34% to $0.05. This upward momentum is attributed to a combination of increased visibility and institutional credibility.
Pudgy Penguins gained significant exposure after Bullish, a digital asset exchange that went public through a highly successful IPO in 2024, highlighted the project in its earnings report. The report mentioned the growing success of the Pudgy Penguins brand, including the release of Pudgy Party, a mobile game, and its Walmart toy sales.
Additionally, the report referred to Pudgy Penguins as the “mascot of crypto,” citing its wide adoption among prominent crypto firms and personalities.
The inclusion of Pudgy Penguins in such a high-profile financial disclosure has attracted institutional interest, providing a much-needed boost for the token and its ecosystem. By partnering with Bullish, a company valued at $5.4 billion, Pudgy Penguins has gained greater legitimacy in the eyes of investors and the crypto community at large.
Another factor contributing to PENGU’s price rally is a significant rebound in the sales of Pudgy Penguins NFTs. After a period of muted trading activity, NFT sales saw an impressive surge, rising by more than 140% in the past 24 hours. In tandem, the number of buyers and sellers of Pudgy Penguins NFTs increased by 71% and 128%, respectively.
This resurgence in demand is helping to reinvigorate the overall Pudgy Penguins ecosystem, benefiting both the token and the NFTs that represent it.
This uptick in NFT trading has likely contributed to the recent price movements in PENGU, as investors may be bullish on the broader ecosystem’s recovery. As NFTs continue to gain momentum, the associated token, PENGU, stands to benefit from increased market activity and interest.
Despite the ups and downs in the Pudgy Penguins NFT market, there is an optimistic outlook for the PENGU token. Predictors on Myriad, a prediction market platform, are now more confident in PENGU’s potential to climb to $0.05. Their consensus has grown more bullish, with a 67% chance of the token rising, up from 57% earlier in the week.
This optimism contrasts with predictions that the token could dip to as low as $0.02, with those odds being placed at just 8.4%. While the approval of a PENGU ETF appears unlikely before October, many still see substantial upside potential in the token as it continues to gain visibility and attract investor interest.
Kelvin Munene is a crypto and finance journalist with over 5 years of experience in market analysis and expert commentary. He holds a Bachelor’s degree in Journalism and Actuarial Science from Mount Kenya University and is known for meticulous research in cryptocurrency, blockchain, and financial markets. His work has been featured in top publications including Coingape, Cryptobasic, MetaNews, Coinedition, and Analytics Insight. Kelvin specializes in uncovering emerging crypto trends and delivering data-driven analyses to help readers make informed decisions. Outside of work, he enjoys chess, traveling, and exploring new adventures.
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