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LOUISVILLE, Ky. — While U.S. consumers have already spent billions online for Black Friday, Nov. 29 marked the 15th annual “Small Business Saturday.”
It’s a day that helps jumpstart local economies ahead of the holiday season.
It is especially impactful for Work The Metal, a gift shop in the Butchertown Market.
Co-owner Tim Buckles lost his husband, co-owner Jack Mathis, back in October.
He said the two always tried to keep the decorations and charm during the holiday season, a trend that continues this year.
“He and I, this was our vision; we love Christmas, we were both shoppers, especially at Christmas time, and we loved going into a store that gave us that wow feeling — that was our goal,” Buckles said. “We love it when people walk into our store and say ‘wow.’ So that’s our goal, and that’s what gives us that energy and that push to do it each year.”
Buckles said days like Saturday give a big boost to their earnings.
Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute.
Meanwhile, in terms of e-commerce, Adobe expects U.S. shoppers to spend another $5.5 billion Saturday and $5.9 billion on Sunday — before reaching an estimated $14.2 billion peak on Cyber Monday, which would mark yet another record.
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The Associated Press contributed to this report.
