Copyright © 2025 Fitt. All rights reserved. Privacy Policy.
Global fitness technology leader Myzone has released its new free white paper, Motivation That Moves: The Science of Behaviour Change in Fitness, to shift the industry focus from traditional tracking tools to Motivation Technology (MoTech) that inspires movement.
Despite the huge popularity of wearables, apps and tracking devices, operators still face a fundamental challenge: keeping members engaged over the long term. Most new members drop out within the first 90 days, resulting in lost revenue and stagnant growth.
Jay Worthy, CEO, Myzone says: “The industry doesn’t have a data problem, it has a motivation problem. We’ve created this white paper to help operators keep members consistent. Consistency is the real currency in health and fitness. Without it, revenue, retention and engagement all suffer. Motivation Technology is the next step for our industry, bridging the gap between signing up and showing up.”
Drawing on the latest research with experts, operators and consumers, the white paper translates behavioural science into action. It includes insights into the psychology of motivation, strategies to influence behaviour and habit formation, and key takeaways for operators to drive engagement for long-term commercial growth.
Dr Heather McKee, Motivation Science Advisor at Myzone, says: “The future of fitness is motivation-led, not measurement-led. When movement is self-directed, progress is visible and effort is shared, people continue to participate. This is Motivation Technology. The outcome for operators is measurable retention; for members, it is sustainable change.”
Motivation That Moves helps operators reimagine technology not as a tracker, but as a behaviour-change engine. By focusing on motivation rather than measurement and prioritising connection, feedback and community, operators can create healthier members, build stronger communities and deliver sustainable commercial success.
Motivation That Moves is now available as a free download at: myzone.org/motech-whitepaper
Myzone is the global pioneer of Motivation Technology (MoTech), a new and dedicated category of FitTech that fuses cutting-edge technology with behavioural science to keep people moving for life.
Its award-winning, heart rate-based effort tracking platform, now enhanced by Myzone Go, a software-first motivational experience, builds lasting habits by rewarding effort and encouraging active communities both inside and outside the gym. Trusted by fitness operators, trainers, and millions of users in over 100 countries, Myzone turns motivation into measurable action. Learn more at myzone.org
Copyright © 2025 Fitt. All rights reserved. Privacy Policy.
Copyright © 2025 Fitt. All rights reserved. Privacy Policy.
Subscribe for insights on the wellness economy, gyms and studios, preventative healthcare, wearable tech, and more
